Jacob Elordi has officially been announced as the newest ambassador for Chanel’s iconic Bleu de Chanel fragrance. In unveiling the partnership, Chanel said Elordi “embodies the BLEU DE CHANEL man” — describing him as a deeply determined figure, guided by instinct and reflective of a free, confident personality. The appointment further cements Elordi’s growing presence in the luxury fashion space, aligning his modern screen appeal with one of Chanel’s most recognisable scents.